Larry's Pretty Good Word of the Day (prettygoodword) wrote in 1word1day,
Larry's Pretty Good Word of the Day

Thursday word: advert

advert (ad-VERT) - v., to turn attention (to); to remark or comment, make reference (to).

Almost always used with "to" after it. The first sense is a survival of the root source of advertisement, and so all too appropriate for the season -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.

I advert, above, to the annual blizzard of post-holiday commercialism.

Tags: a, french, latin, verb

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