Larry's Pretty Good Word of the Day (prettygoodword) wrote in 1word1day,
Larry's Pretty Good Word of the Day
prettygoodword
1word1day

Thursday word: advert

advert (ad-VERT) - v., to turn attention (to); to remark or comment, make reference (to).


Almost always used with "to" after it. The first sense is a survival of the root source of advertisement, and so all too appropriate for the season -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.

I advert, above, to the annual blizzard of post-holiday commercialism.

---L.
Tags: a, french, latin, verb
Subscribe

  • Wednesday Word: Déraciné

    Déraciné - noun or adjective. You may know déraciné as the title of a video game, but this French word can also be used as an adjective or noun.…

  • Tuesday word: Convoluted

    Tuesday, Feb. 23, 2021 Convoluted (adjective) con·vo·lut·ed [kon-vuh-loo-tid] adjective 1. twisted; coiled. 2. complicated; intricately…

  • Sunday Word: Cabalistic

    cabalistic[kab- uh- lis-tik], also cabbalistic, kabbalistic adjective: 1 belonging, according, or relating to the Jewish cabala 2 having an…

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 0 comments