origin: Japanese; 萌え= budding, blooming, to sprout.
Japanese slang; think of a baby animal or something you find irresistibly adorable. Better yet, go look up a photo of one right now. Go ahead, I'll wait...........
........That feeling you have now, that bit of joy, an urge to hug maybe? That is what the Japanese term "moe"! It is joy derived from something being adorable. Hello Kitty is the grand diva of moe, perfecting her world dominating effect since 1976. In a world with more and more stress, speed, uncertainty, a sensation of simple joy becomes a novelty. So, the desire to create or embody a moe experience has become a cult-like obsession expressed through food, goods, people, and fiction. Unsurprisingly, it has become a sexual fetish for some (especially in cultures obsessed with cuteness, youth, and innocence).